What is Business with Humanity in Mind Essay Essay Example

What is Business with Humanity in Mind Essay? Paper Traditional marketing practice is facing unprecedented challenges. The unsustainability of resource use, the increasing inequity of the market, and the continuous decline in societal trust pose a threat â€Å"marketing as usual.† Capitalism is at a crossroads and scholars, practitioners and policymakers are being called to rethink their purpose and assumptions in light of major societal and environmental changes. As current thinking is based on the exchange paradigm, people largely informed it by economics. Therefore it draws substantively from neo-classical theories of human beings. A â€Å"homo economicus† fulfill his or her stable and predictable interests. He or she is amoral, values short-term gratification, and often acts opportunistically to further personal gain. Such a strategy and marketing organization are largely based on this, and, in turn, are blamed for creating negative externalities. This means the time for changes has come. The nature of this concept Those types of affairs must be inspired by and performed in tandem with human nature if we are to avoid our damaging reductionist views of the world. Business with humanity in mind is a multidimensional concept because every person has its cognition of it. The founder of the basis of its theory was John Hopkins Carey School. This credo signifies the shift in culture. For a long time, already contemporary culture designates the constant making money, the income, the contracts, the loss, and embodies the typical image of the Wolf from Wall Street. Business with humanity in mind tries to focus on the humanistic approach. Corporations count on people to need and consume the products and services in order to have a profit. They have come to realize that humanity is not mutually exclusive. Relying only on financial sphere may lead to detrimental consequences for society at large, as proofed by the U.S. financial crisis of the 2000’s. Focusing on consumers only with no regard for the finances can also cause the ruination if a country has no opportunity to support its people financially. This credo is fitting because affairs are eager to try a different way, as evidenced by the growth of social entrepreneurs and other businesses that care about the greater good. The Agents of Business with Humanity in Mind We will write a custom essay sample on What is Business with Humanity in Mind Essay? specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on What is Business with Humanity in Mind Essay? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on What is Business with Humanity in Mind Essay? specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Students of John Hopkins Carey School have a tough challenge. They have to change the world, and make it believe that the financial sphere is â€Å"by people† and â€Å"for people.† But first of all, they have to believe in it themselves. As the students of Carey School are from varied social backgrounds, origins, cultures and come in with their own moral compass, so it may be quite difficult to change their principles and morals to one that embodies the consensus of the greater good. But if they succeed in this, they will become pioneers of the next generation business with humanity in mind. Criticism of Business with Humanity in Mind Everything sounds great and even better, but some people criticize the theory. Firstly, the real world is evil. The scourge is deep inside the human nature; no one is going to turn the money making in good thing while it is a business. The aforementioned sphere is like the politics – dirty stuff, and money rule the world. Secondly, why the notion of business comes before the humanity? And why humanity is just in mind and does not take the direct participation in the concept of the central topic of this essay? Maybe humanity is just an afterthought. There is an opinion that this credo should morph into one that more clearly defines its mission. Something like: â€Å"Money and people working together, humanity living and making it better,† which may reflect a complete culture not just keeping people â€Å"in mind† but actively include them into all endeavors. The Principles We need to set the new business culture. Carey School tries to teach us that we are one human race in which everything we do matters – especially in that sphere. Business with humanity in mind is a mechanism that puts culture moving forward as the top priority. Citizens should be embraced by doing so, create a better world. As Dean Bernard T. Ferrari – the member of the Carey School states, â€Å"Our goal is to produce relevant, practical, translatable research that has a beneficial impact on people’s lives today and tomorrow.† Part of Carey School’s mission statement states, â€Å"We create and share knowledge that shapes practices while educating leaders who will grow economies and societies, and are exemplary citizens.† One of the principal goals of business with humanity in mind essay is to develop creative leaders who gain first-hand knowledge in building sustainable businesses in developing markets. Plus, students are acknowledgeable in assessing the commercial potential of technological innovations and scientific discoveries. Business with humanity in mind is unique in that it focuses on commercialization and entrepreneurship as a means to meet societal needs; i.e., by creating a successful financial model people can bring the technology to market for medical, scientific and humanitarian purposes. And the third element involves immersing leaders in real-world, street-level social entrepreneurship. Working with area residents, stakeholders, and institutions, they identify neighborhood strengths and weaknesses and develop strategies to capitalize on the former and address the latter. Business with humanity in mind essay is dedicated to the mission of developing new knowledge and educating the new generation of leaders to build great societies and economies. It teaches simple students how to be creative leaders who are able to solve tomorrow’s challenges and contemporary problems. You can rely on our service The successful implementing of the shifts and changes must be based on a strong, profound business plan model. Students are to show their potential and creativity. If you have any problems with it, our professional business plan Thewritemyessay would happily help you to prove your candidacy and show them all. Now you know the main notion of the aforementioned phenomenon. 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Elasticity Of Demand In The Context Of Air Travel Demand Tourism Essays

Elasticity Of Demand In The Context Of Air Travel Demand Tourism Essays Elasticity Of Demand In The Context Of Air Travel Demand Tourism Essay Elasticity Of Demand In The Context Of Air Travel Demand Tourism Essay Essay Topic: City Lights The UK air power industry has undergone important alteration in the last several old ages. In 2000 Air Canada completed its coup detat of Canadian Airlines, which left it with in surplus of 80 per centum market portion. Market laterality leads to different menu and service quality degrees. As a consequence of higher menus, for illustration, we should happen higher absolute values of snaps of demand merely because with higher menus we have moved further up the demand curve. In 1996 Ryanair entered the market and has continued to turn each twelvemonth. Canada 3000 exited the market in 2001, as did Canjet and Royal ( as portion of Canada 3000 ) . Roots air hose has come and gone but Canjet has reemerged in eastern Canada.The entry of low cost bearers leads to take down menus for a subset of traffic and rivals will offer a supply of seats to fit these menus. Lower mean menus should take to lower demand snap estimations, while additions in the figure of rivals in t he market will take to higher demand snap estimations. Introduction Ryanair isaˆÂ ¦aˆÂ ¦aˆÂ ¦ . British Airways isaˆÂ ¦.. This papers reports the findings of a reappraisal of the economic sciences and concern literature on empirically-estimated own-price snap of demand for air travel for Ryan air and British Airways. It refers to the informations on page two of the assignment press release to both above air hoses to exemplify and explicate the constructs of monetary value snap of demand and income snap of demand. The intent of this survey is to describe on all or most of the economic sciences and concern literature covering with through empirical observation estimated demand maps for air travel and to roll up a scope of menu snap steps for air travel provide in the information on the 2nd page of the assignment subject and supply some judgement as to which snap values would be more representative of the true values to be found in different air hose such as Ryan air and British air passages, moreover will measure the accomplishment of cost nest eggs of Ryan air through fixed costs and variable costs every bit good as composing a critical analysis the article on BAA Airports: Notice of release of interim project Price Elasticity of Demand and Income snap of demand in the context of air travel demand: ( Ryan air A ; British Airways ) This paragraph identifies two distinguishable monetary values for air travel. Specifically, it is observed that surveies of the demand for air travel demand should separate among monetary values for: Low cost bearer ( LCC ) and Full Service Carrier ( LCC ) ; concern and leisure travel ; long-haul and short-haul travel ; and international and European long-haul travel. Consequently, to analyze the sensitiveness of the demand for air travel to its monetary value, separate estimations of the own-price snap of demand are gathered for each of these two distinct markets. 3.1. Price Elasticity of Demand Price Elasticity of Demand is a numerical value which describes the grade of reactivity of demand to alterations in monetary values . ( Andrew, D. 1988: 260 ) The demand for a peculiar good or service depends on a assortment of factors. Key influences include the gustatory sensations of consumers, the degrees of consumer income, the monetary value and quality of the merchandise in inquiry and the monetary values of other goods, particularly goods that are close replacements. In order to obtain utile estimations of the monetary value sensitiveness of demand for a merchandise, research workers must carefully command for all the factors impacting the demand. As a general regulation, one time other influences on demand stay unchanged, a higher monetary value for a merchandise leads in a lower measure demanded. However, the monetary value reactivity of demand varies from one good to another and from one market to another. Since the handiness of alternate manners of transit that are moderately close replacements for air conveyance diminishes with distance travelled, it is expected that the demand for air conveyance will be less elastic for longer flights typical illustration of British air passages with is a Full service Carrier than for shorter flights typical illustration of Ryan air. Further, international travel tends to be spread over more clip than domestic travel, so that the airfare is a smaller proportion of overall trip costs, which makes international travel less sensitive to alterations in ticket monetary values. In add-on, leisure travelers are more likely to prorogue trips to specific locations in response to higher menus, or to shop around for those locations offering more low-cost menus. Consequently, it is expected that the demand for air conveyance for leisure grounds will be more elastic than concern travel. Harmonizing to Anthony et Al ( 2000 ) Ryan air monetary values direction is consistently offering different monetary values to different client sections in response to demand whereas ( Kimes, 1989 ) suggests that the squad in charge of output direction demand to place how alterations in monetary value will impact their clients. Within the air hose industries client demand may be higher on hebdomad terminals, during Summer months, or at peculiar times of a twenty-four hours, ( Belobaba, 1987 ) . Directors must be able to calculate time-related demand so that they can do effectual pricing and allotment determination to pull off the shoulder periods about high demand period. However the corporate concern traveler during the hebdomad becomes a leisure traveler when on vacation or at week-ends. Different juncture find the same consumer holding different outlook and demands, ( Buttle, 1986 ) . Such a construct is termed snap of demand. Harmonizing to the Data downloaded from Ryan air website giving on page two of the assignment topic the monetary value of the flight on the twenty-four hours it been downloaded is far more higher than the monetary value of the flight on other following yearss of the hebdomad twenty-four hours. But when nearing the terminal of the week-end or school vacation, there is a immense demand and the increased demand drives the monetary value up once more as client are returning from their holiday or household are traveling on vacation. The low cost air hoses such as Ryan air follow the pricing scheme outlined above. Customers booking early with bearers such as Ryan air will usually come across lower monetary values if they are ready to perpetrate themselves to a flight by booking early. This gives the air hose the asset of meaningful how full their flights are likely to be and a beginning of cash-flow in the hebdomads and months prior to the service being provided. Closer to the day of the m onth and clip of the scheduled service, the monetary value rises, on the simple justification that consumer s demand for a flight becomes more inelastic the nearer to the clip of the service. Peoples who book tardily frequently regard travel to their planned finish as a demand and they are hence likely to be prepared and able to pay a much higher monetary value really near to going. Airlines call this monetary value favoritism output direction but despite the consider name, at the bosom of this pricing scheme is the straightforward but of import construct monetary value snap of demand. The air hoses have become Masterss at monetary value favoritism as a agency of maximizing gross from riders going on the flight webs. Other conveyance concerns do the same! Ryanair has a place pricing policy that causes menus to lift as a flight fills up. Following theory of supply and demand, if client wants a place so severely, they will pay more for it than otherwise. 3.2. Income Elasticity of Demand It is defined as numerical values which describe the reactivity of demand to a alteration in consumer incomes. ( John, S. 2005 ) Because of the recession, demand for low cost flights grew quickly as household with higher income who were going with full service bearer before would prefer low cost than traditional air hoses and some current low cost client with low income may prefer domestic flight or would merely prefer non to go by air. However, since snap is mensurating proportionate alteration, snap values will alter along about all demand maps, including additive demand curves. Appraisal of snap values is hence most utile for foretelling demand responses in the locality of the ascertained monetary value alterations. As a related issue, researcher demand to acknowledge that in markets where monetary value favoritism is possible sum informations will non let for accurate anticipations of demand responses in the relevant market sections. In air travel, flights by a bearer are basically joint merchandises dwelling of differentiated service packages that are identified by menu categories. However the output direction systems employed by full-service bearers ( FSCs ) besides create a complex signifier of inter-temporal monetary value favoritism, in which some menus ( typically economic system category ) diminution and some addition ( typically full-fare concern category ) as the going day of the month draws nearer. Thi s implies that ideally, empirical surveies of air travel demand should divide concern and leisure travelers or at least be able to include some information on booking times in order to account for this monetary value favoritism, and that monetary value informations should be calibrated for inter-temporal monetary value favoritism: for illustration, the usage of full-fare economic system category ticket monetary values as informations will overrate the absolute value of the monetary value snap coefficient. Within the set of differentiated service packages that comprise each ( joint merchandise ) flight, the comparative monetary values are of import in explicating the comparative easiness of permutation between service categories. Given the nature of inter-temporal monetary value favoritism for flights, the comparative monetary value could besides alter significantly in the clip period prior to a going clip. In peculiar alterations in existent income and the monetary values of replacements or complements will impact demand. Alternate transit manners ( route and rail ) are of import variables for short-haul flights, while income effects should be measured for both short and long-haul. Oum et Al. ( 1992 ) provide valuable tools that occur when measuring the demand theoretical accounts. Air travel demand can be affected by alterations in the monetary values and service quality of other manners. For short-haul paths ( markets ) the comparative monetary value and service properties of car and train would necessitate to be included in any theoretical account ; peculiarly for short-haul markets such as low cost air hose. Failure to include the monetary value and service properties of replacements will bias the snap. For illustration, if airfares addition and car costs are besides increasing, the airfare snap would be overestimated if car costs were excluded. The entry of low cost bearers leads to take down menus for a subset of traffic and rivals will offer a supply of seats to fit these menus. Lower mean menus should take to lower demand snap estimations, while additions in the figure of rivals in the market will take to higher demand snap estimations. One should non confound low cost bearers with a looking deficiency of working monopoly power. High monetary values or menus are non synonymous with monopoly and low menus with competition. Airlines like Ryanair where they are the exclusive air hose functioning the market may still move as a monopolizer but charge low ( Er ) fares. Net income maximizing monopolizers monetary value where fringy cost peers fringy gross, if fringy cost is low, one should anticipate to see lower menus but still fringy cost and gross are equalized. Monopolists are by and large viewed as being high monetary value because they are high cost and the high costs are attributable to some grade from a deficiency of competitory subject in the market. Full service bearers runing with hub-and-spoke systems have a high cost concern theoretical account while low cost bearers have a low cost concern theoretical account. How low cost bearers such as Ryan air able to accomplish cost nest eggs? Fixed Costs and Variable Costss. Ryan air s concern theoretical account is focus around its general low cost doctrine. That is Ryan air efforts to cut all non value adding activities as it strives to drive costs down to the absolute lower limit. Below are typical illustrations how it drives its downwards which include selling straight to its client over the cyberspace or over the phone instead than via agents and jobbers, therefore salvaging committee cost and administrative cost. Ryan air is a ticketless as most of it client bargain over the cyberspace, in return for a engagement mention that is exchanged at the checking counter at the airdrome for a embarkation base on balls. The air hose has no in flight repasts which is a cost economy step that can non be much incommodiousness to its client since all Ryan air flights are short draw. Nevertheless has subcontracted catering services on its flights where client can purchase an in flight repast and drink should they wish which is another manner of impulsive monetary value. Cabin crew double up as cleansing agent and this helps Ryan air to assure a turnaround clip at any airdrome of 30 min instead than 45-60 min that has FSC s been the norm. Another cost film editing device, is the typical illustration is the UK smaller airdromes such as London Luton, cheaper to wing to from than bigger airdromes such as Heathrow which it is use at least as its base as they are less congestion and facilitate turnaround times for aircraft to be a batch shorter. 4.1. Fixed Costss Fixed Costss are defined as the Sum costs that do non change with the sum of end product produced ( John, S. 2005:82 ) Ryan air as a LCC operate in the environment of high fixed cost, fixed capacity in the short term, a perishable merchandise and seasonal demand. Virtually all of air hose s costs can be considered fixed. The cost of the capital tied up in the plane, the fuel it take to wing the path, the crew it will take to staff the land and flight operations insurance, rent, etcaˆÂ ¦ All these cost are fixed once the company decides to wing a peculiar path and the variable costs associated with functioning another rider on the flight are figure lively peanuts. Ryan air generates sufficient gross through accessory services such as auto leases, adjustment, currency, travel insurance, minutess, refreshments, to cover variable costs and countervail at least some fixed cost. Management believes that supplying these services through the cyberspace allows Ryan air to increase gross revenues, while at the same clip cut downing costs on a per unit footing. 4.2 Variable Costss Variable Costss are defined as the sum costs that do vary with the sum of end product produced ( John, S. 2005: 82 ) The comparatively low variable costs associated with many capacity- constrained Ryan air allow for some pricing flexibleness and give operators the options of cut downing pricing during low demand times. Ryan air ever seeks for low variable costs. Below are factors that aid Ryanair to keep a low variable cost: One type of aircraft, direction believes that its scheme of restricting its fleet chiefly to three discrepancies of a individual type of aircraft from a individual maker enables it to restrict the costs associated with forces developing, care and the purchase and storage of trim parts, every bit good as affording greater flexibleness in the programming of crews and equipment. Pricing is based purely upon gross maximization procedure that matches the purposes and aims of monetary values snap of demand Internet booking which cut paper and administrative costs No airdrome gross revenues offices/ no cancellations Charging a excess for inordinate luggage Maximization of place capacity per plane Use of less expensive airdrome as Ryan air been offered inducements is a controversial 1 Ryan air manager of communications. Ryan air further enterprise to cut down its airdrome charges by choosing, when operable, for less expensive gate locations every bit good as out-of-door get oning stepss instead than more expensive jet ways. Ryan air has entered into in understandings on competitory footings with 3rd party contractors at certain airdromes for traveler and aircraft handling, fining and other services that direction believes can be more cost resourcefully provided by 3rd parties. Management efforts to obtain competitory rates for such services by negociating multi-year contracts at monetary values that are fixed or capable merely to periodic additions related to rising prices. One of the typical illustration is the monetary value of air power fuel which is straight related to the cost of oil but Ryan air control this through hedge. All these factors listed supra contributed to a low variable cost of Ryan air, a cardinal constituent in any successful output direction system and supply an chance for purchase against its major rivals. Critical analysis of the issues involved in the undermentioned article: BAA Airports: Notice of release of interim project Decision

Super Words

Super Words Super Words Super Words By Sharon As a prefix, super- originates from the Latin super, an adverb and preposition meaning above, on top of, beyond, beside. Thats the original meaning of the English prefix, too, though according to the Oxford Dictionary of English Etymology, it has taken on other senses over the centuries. These include: Higher in rank, quality or degree (example: superstructure) In the highest, or to a high degree, in excess ( example: superabundance) Expressing addition (example: supertax) Here are some super words which have the same root: Superb – excellent Supercilious – proud, arrogant (from the Latin for above the eyelid) Supercomputer – extra powerful and quick computer Superfine – extremely refined, over refined Superhuman Superintendent – director or manager of an organisation Superior – greater in number or quality Superlative – of outstanding quality Superman (originating with Nietzsche rather than Clark Kents alter ego) Supermodel – an exceptionally successful catwalk model Supernatural – inexplicable through natural laws; miraculous Superscribe – to write above Supersede – to supplant or replace Supervise – to direct or oversee There are dozens of others. Why not add yours in the comments or in the forum? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Using "a" and "an" Before WordsOne Fell SwoopComment, Suggestion, and Feedback

Levi Strauss & Company Case Study Example | Topics and Well Written Essays - 3750 words

Levi Strauss & Company - Case Study Example This approach is not static by nature and its frameworks usually comprise of feedback loop so as to evaluate or monitor performance. In this particular study different strategic frameworks shall be included and applied on Levi Strauss & Company. This brand is known to be number one amongst cloth manufacturing company. The company was founded by Levi Strauss in 1853. Over the years, Levi Strauss & Company has brought forth certain changes as per changing market trends. It markets and manufactures non-work and casual work sportswear and jeans. Their products have been able to achieve high levels of customer satisfaction and are presently known for greater degree of comfort. In earlier years Levi’s jeans was considered to be a staple product for every teenager. The company in the present scenario has lost its close connection with customer’s hidden demand. There has been continuous struggle from company’s perspective in context of achieving right combination of stra tegies. Current mission statement of the firm will be analyzed along with some proposed recommendations. There are certain theoretical frameworks included in this study like CPM, EFE, IFE, Space Matrix, Grand Strategy Matrix and QSPM. All these models will be evaluated with respect to widespread operations performed by Levi Strauss Company. The company is externally surrounded by many competitors who have retained their brand image from past many years. In this case the major strategic challenge for the firm is to reformulate their brand image and sustain it for many years. It is indeed a challenge to keep blue jeans within their famous jeans sector. There would be four major aspects of the firm which shall be monitored like marketing, production, financial position and company culture. In overall context the firm has to adopt market oriented approach so as to remain competitive in the market place. Levi Strauss & Company was initially founded in 1853 and later in 1860 the famous Levi’s

Over the next 30 years, what are the risks to National Security posed Essay - 2

Over the next 30 years, what are the risks to National Security posed by increased competition for energy and food resources; and what initiatives might Qatar pursue to reduce these risks - Essay Example Massive reliance on imports poses the risk of biological or chemical attack, or even intentional food contamination by international suppliers1. There is, therefore, a critical concern to national security when a country relies heavily on international supplies. Another key risk relates to price factors in both food and energy. Economic and political disturbances around the world spread shockwaves to the affected states. In such an event, Qatar and other GCC members would be on the receiving end. The influence of global states when it comes to prices could cripple domestic operations designed to enhance national security. In other words, food security that primarily depends on international trade comes with price-based risks2. Finally, the risk of terrorism will heighten as competition for food and energy increases. To reduce these risks, Qatar will need to secure her imports from around the world, as well as enhance food security at the domestic level3. Most importantly, initiatives to dismantle extremist groups and terrorists will play a fundamental role in reducing threats to national

In The Sri Lankan Freight Forwarding Industry Marketing Essay

In The Sri Lankan Freight Forwarding Industry Marketing Essay After the three decades of the war ended the political situation in the country is stable and the current government enjoys 2/3 of majority of the parliament and president remains the most popular person of the country. But the political turmoil surrounding the Middle East and Iran affecting the local export market since most of the tea products were export to the Middle East market. Also the economic sanctions impose by United States and European Union on Iran affecting the local export market. 2.2 Economical Environment The fluctuating exchange rates are affecting the local produces since most of them imports the raw material from china and India and produce their main products .also the world economic downturn affecting the local economy. On the plus side opening of the new port and expansion of the Colombo port will bring more vessels to the Colombo port. This will definitely increase container volumes to the country. 2.3 Legal Environment The government has introduced a system to regulate the shipping and freight forwarding industry in the country. All shipping and freight forwarding agents must register with Merchant Shipping department. Where they will categorise to two separate groups and issue licences. This is renewable yearly. 2.4 Technological Environment The Sri Lanka customs department has introduced the new EDI (electronic data interchange) system to update shipping manifest through the entering in to customs department website , which will benefit the industry where cost and time of the forwarders will be saved .previously the manifest were submitted by manually and separate person should allocate to do the job. Also this will help the accuracy and duplication of work. 3 ANALYSIS OF THE INDUSTRY THOUGH PORTERS FIVE FORCES The Threat of entry In the Sri Lankan freight forwarding industry the threats of new entry is rather high because there are no legal requirements other than registration as a company with register of companies. Any one or any party can enter in to the industry with only requirements are recognition in the industry, business contact and Agent network with minimum capital can enter in to the industry . When new entry enters in to the market it is a burden for the existing freight forwarders in the market. Since the industry is already overcrowded with so many players with in the industry completing for slow growing export market and everyone have e to share the existing customer base with new entries to the industry. The entry barriers to the market can be arisen due to new entry to the industry unable to get economies of scale at once since they do not have the volume advantage at the start of the business. Another barrier is the new regulation by the government which comes under the Merchant Shipping Department. The forwarders must have the licence to carry out the business with in the local Market. The Treats Of Substitutes The substitutes service can be provided by the carriers and air lines by way of value additions or part of the supply chain to the customers. Ware these carriers can provide additional services like warehousing, transportation, inventory control etc. The Maersk the world leading carrier has started their own arm to provide the additional value added services to the customers by in the name of DAMCO international .this will surely make the adverse effect on the current forwarding market in the country. The Bargaining Power Of The Buyers In the Sri Lankan freight forwarding market the bargaining power of the buyers are very high. when comes to the export market in year 2011 countrys export containers were around 260047 and for a month it is around 21680 .other than forwarders the main carriers are also competing to get the business direct from the customers. The freight forwarder has to convince the buyers and must offer more value for the money. When relating to the concerned company the 10 major customers bring about 26.38% of the total income of the company so there buyer power high and the profit margins from these customers are thin. The Bargaining Power Of Suppliers The suppliers for the freight forwarders either shipping lines, airlines, ware house provider or Logistics Companys provide services to the freight forwarders.in Sri Lanka the shipping lines and air lines are dominating the market .if other than the freight forwarder has large volumes they can bargain with the shipping lines and air lines other than that the bargain power of the suppliers are very high. When come to the concerned company same theory is applied to some destinations not for the all destinations. Competitive Rivalry Among Exciting Firms As per the merchant shipping department there are 296 freight forwarding companies in the local freight forwarding market. But there is other freight forwarders operating in the market without licences also. There is high competition among the forwarders since the export market is only expand around 6% in year 2011and import market did expand by 17% when compared to 2010 as mentioned by the Sri Lanka Freight Forwarders Association (SLFFA).in the industry there are lot of equal size competitors in the market and this will result intense competition with in the market .and there are few major size competitors competing in different sectors of the market .most of these competitors complete in the appeal and tea sector since those are the most exported commodities in the country. When analysing the five force frame work in the freight forwarding industry in Sri Lanka there is little information about the individual performance of the rival organisation. And there is no ranking system to identify who the best company is providing the forwarding services in the industry. Even though there is association in the industry it has only 84 members and where government has issued over 296 licences to practice as freight forwarders. And there is lack of understanding among competitors with in the industry about the growth and there is no growth forecast with in the industry. When analysing the above finding there are lot of competition in the market for sea freight export since the sea freight export growth rate is about 6% but the sea freight import growth rate is high about 17% .most of the freight forwarders concern about the full container cargo (FCL Containers) in market and less about the loose cargo load (LCL) and multi country consolidation (MCC). 4. VALUE CHAIN ANALYSIS To achieve the competitive advantage organisation must deliver the value to the customers below are the value chain analysis for the CWT Globelink Colombo 4.1 Primary Activities 4.1.1 Inbound Logistics When comes to the export of goods organisation provide transport from shippers place of production to the organisations ware house. Fumigation, obtaining relevant certificates for the export purposes is other parts of the job. In the import sea freight communication with relevant shippers in the various destinations, picking up the relevant good, storing in the ware houses in the relevant destinations till it ships to the Colombo or various other ports. 4.1.2 Operations In sea fright exports the operation is stuffing the relevant cargo inside the container according to the stuffing plan.in this case the Cargo must be stuffed to the container without any damages and relevant cargo must be send to the relevant containers accordingly. And should send to the relevant ships accordingly.in import sea cargo must be DE stuffed accordingly. 4.1.3 Outbound Logistics When is come to the import shipments after receiving the goods to the Colombo port the organisation must issue the relevant documents to the relevant consignees to clear the goods from the relevant ware houses operated by the Sri Lanka ports authority. Also must help the consignees to track down the cargo from the ware houses. 4.1.4 Marketing and Sales Promoting sea freight business with relevant rate to the direct and cooperate customers, overseas agents and shippers with value added services are the part of the sales and marketing 4.1.5 Services Tracking the customers cargo till its deliver to relevant parties, issuing Delivery orders, Bill of ladings, surveying for the damage cargo and issuing relevant letters to obtain the insurance claims and sending arrival notices some of the additional services provided by the company. 4.2 support activities 4.2.1 Technology Development The firm provide tracking system to all their customers to track their cargo through new innovative system .using this system customers can see where their cargo are currently lying on or which vessel the shipments are on and time this shipments will be delivered to the destinations. 4.2.2 Firm Infrastructure and Human Resources Management The firm has a good reputation among the customers. The organisation poses a good customer centric culture. The MIS support the innovation and responsiveness to the customer needs. 5. THE SOURCE OF COMPETITIVE ADVANTAGE THROUGH ONION MODEL THE GOOD ONION MODEL 5.1.2 The Agent Network The organisation poses a worldwide agent network .the organisations has 40 associate offices in 13 countries and cargo ships to over 120 countries reaching more than 1200 destinations worldwide which unmatched by the local competitors . 5.1.2 Superior Rate Structure The organisation offers the most competitive rate in the LCL cargo sector in the market and most of the other freight forwarders in the market co-load their shipments with company since they do not have the capabilities match the rate offered by the firm. 5.1.3 Leading Multi Country Consolidator The organisation is the innovator of the large scale of operations of the multi country consolidation among the competitors. Firm is the leading MCC to Indian sub-continent. 5.1.4 Innovative Cargo Tracking System The customers can track their cargo through the system only the have to do is enter the bill of leading numbers to the system and will able to get the full details about their cargo 5.1.5 Customer Centric Culture The organisation is fully focused on customers needs and requirements. Organisation have separate department focusing the customer care and even has customer complaint line which is first for the Sri Lankan freight forwarding industry. 5.1.6 Cost Leadership in LCL market The organisation provide special services for the like packing transport fumigation entry passing as a whole package which includes the freight charges. The organisation always provides the more service for the money charge for the customer. THE BAD ONION MODEL 5.2.1 Parochial Top Management Mind Set Even though the organisation very centric towards the customers and customer need they are not much focused on the developing business to the next level or stepping up for the next level. They poses very narrow set of business vision for the company and does not want step outside the comfort zone their currently in and change the current business dynamics. 5.2.2 Employee Engagement The organisation lacks the motivation to achieve its goals .where employer wants employees to do their best work and drive the organisation towards its goals.to do that employer must engage with the employees and find the ways to get more from the employees other than the primary work set they have been assigned to do . 7. THE SWOT ANALYSIS 7.1 Strengths of the Organisation 7.1.1 Agent Network As mentioned earlier organisation has good agency network around the world. Using this network firm can import and export any cargo according to the customer requirements. 7.1.2 Rate Structure Since the firm operates most parts of the world with various agents organisation can offer the cheapest LCL rate in the market. Most of the agents the firm work are the market leaders in those destinations and the have the lowest tariff with in that particular destination .with the collaboration with them organisation can offer the best rate in the market. 7.1.3 Transhipment Cargo Volume The Colombo port is a strategic transhipment point in the world.so most of the cargo to Europe from Indian sub-continent tranships through the Colombo port and most of the European Cargo to Indian sub-continent tranship through Colombo port. most of the agents send their transhipment cargo to consolidate in Colombo send to the various destinations previously mentioned. 7.2 weaknesses Of the Organisation 7.2.1 Working Capital Inadequacy The firm always works with the thin profit margins with credit to the customers sometimes with low volumes will create a loss situation where it will affect the working capital requirements of the company. The other scenarios is there more imports to firm than exports and the firm has to pay to the agents and should provide credit to the customers this will also create working capital inadequacy. 7.2.2 Human Resource Management The firm not very keen in developing good human resources management process .this will lead to the less employee engagement and will hinder the achievement of organisations goals through performance. 7.3 External Opportunities 7.3.1 Development of Colombo and Hambantota Port The development of Colombo port efficiency and increase of the handling of the containers will affect the industry also opening of the new port in Hambantota will increase the vessel calling specially the car carriers are promoted in the new port. Expansion of the Colombo port to will attract more vessel to the port and will benefit the local industry by more volumes and less cost 7.3.2 Stable political Environment The ending three decades of the war and stable political environment will attract more investors to the country. The more investment comes and starts new business will create more imports and exports from the country. 7.4 External Threats 7.4.1 Weak Economic Development of United States and European Union The European Union and United States economic crisis were affected to the local garment and tea and other sectors badly and this crisis has been effected to the freight forwarding industry also the export market were grown only by 6% in last year. 7.4.2 Turmoil in Middle East and Sanctions to Iran One of the best export market for the country is middle East and Iran .the current turmoil in Syria, Egypt ,Libya has halted the export to those countries also the sanction by the US and EU to Iran also effected the industry . VISION To Be A World-Class Corporation With Global Logistics Capabilities MISSION To Excel As A Leading Logistics Solutions Provider Delivering Best Value To Customers (http://cwt.listedcompany.com/misc/ar2011/ar2011.pdf) 8. THE VISSION, MISSIONS, CORE VALUES OF THE COMPMANY The Colombo office uses the same vision statement as head office in Singapore. This is for a border group with different SBUs and freight forwarding is a one SBU among other business units. Colombo office should have a different vision for its objectives. Modified vision statement for the firm would be TO BE A ONE OF LEADING FREIGHT FORWERDING COMPANY IN SRI LANKA WITH GLOBAL FREIGHT FORWERDING CAPABILITIES. The mission statement by the head office will be the mission to the company since to become the leading freight forwarding company in Sri Lanka the firm must move to the other sectors of the logistics to provide best value to the customer. 8.1 Core Values 8.1.1 Service Reliability Provide the best service to customers and to improve the service levels and consistently upgrade the service levels 8.1.2 Competitiveness To provide competitive freight rates in the market and pass any reductions possible to valued customers so they can keep their cost down to the minimum levels. 8.1.3 Customer Focus To understand the customers requirements and utilise the knowledge of the organisation to deliver quality, committed service to the customer 8.1.4 Teamwork As an reputed organisation it is value the strength of an individuals and combined together to deliver the objective of the firm 8.1.5 Quality The firm to ensure customers receive a standard of service which provides quality and assurance that can be deliver time and time again. 9. GROWTH TARGETS As per the attached Annexure Below the firms average import turnover increase about 28% and export turnover were increase by 41% .but the firms import volume was only increased by 9% and export volume was down by 34% .the export volume decrease is mainly due to the low volume exported during year 2010 recession period .even though year 2011 and 2012 shows an increase of 42% and 22% respectively. These are the growth targets set for the next 3 years 2013 2014 2015 Export tus 3300 3630 3993 Import tus 4,696 5,165 5,682 2013 2014 2015 Export turnover 477,276,792.67 525,004,471.93 577,504,919.13 Import turnover 41,796,722.88 46,394,362.40 51,497,742.26 Export profit 37,495,029.33 41,244,532.27 43,306,758.88 Import profit 30,887,954.40 30,887,954.40 30,887,954.40 After analysing the market trends for the year 2008/2009/2010/2011/2012the growth target was set. The average turnover and profit were nearly about 11% for the export and imports therefore the target was set as 10% increase for income and profit for two sectors. For the volume the fluctuations are very high and it was very difficult to set an accurate target therefore the 10% was taken to the volume target also STRATEGY OPTION TO ACHIVE THE GROWTH 1. The Ansoff Approach 1.1 Market Penetration Increasing the sales volume through new marketing recruitments, encouraging the customers to purchase more services, attracting the customers with price and differentiation and gaining the market through expense of the competitors will help the organisation to penetrate more in to the market 1.2 Market Development Firm can enter in to the new market segments like supply chain management to the garment industry and telecommunication industry. Also can enter in to the market such as Maldives and Afgenistan where there are less competition and high profit margins. 1.3 Product Development Firm can combine their import and export business together and provide services such as imports goods from one country and export the same goods to an another country .bundling the products together and offering as a one product (freight, transport, packing ,entry passing together as one product ) 1.4 Diversification Firm can move in to a commodity markets where they can buy and sell commodities 2. The Porters Approach 2.1 Cost Leadership Currently the firm provides the lowest cost in the market. Where firm cut the costs to the minimum and pass the savings to the customer with lower price .this help to attract more volumes to the organisation. 2.2 Differentiation The firm can differentiate their product and services more attractive than the competitor .this can be create through customer service, image of the organisation, faster services to the one destination to another. STRATEGY FOR THE GROWTH The firm to use hybrid strategy for the growth .the organisation need to penetrate in to the market using differentiation and cost leadership and must move in to the new products to grow in the market . Currently firm offers the best rate in the market. Offering the best rate will help organisation to gain the cost leadership in the market. Gaining the cost leadership will help secure more volumes from the customers and attract the customers from the competitors. With the cost firm can encourage the customers purchase more products and services and these will help the firm to penetrate in to the market with same products catalogue. Currently firm only offers few services such as freight, transport, packing and entry passing. This will limit the growth opportunities. Firm can enter into a new market segment using supply chain management. This will help the firm to tap in to the appeal industry which is one of the largest import and export market in the country. The growth target was set for the next ten years is 10% for the profit and volume. Through new product development firm can attract more customers and volumes to achieve the set target. Combining few product and services as new product and offering to the customers services like imports from one destination to other destination without importing the goods to Colombo will be a new product development to the firm REFERANCE LIST www.slffa.com http://www.dgshipping.gov.lk

Reform Movements in the United States Sought Essay

As Americans entered an era of transition and instability, they sought to expand democratic ideals in the society. In response to sudden changes occurring and traditional values being challenged, various reform movements during 1825-1850 began to focus on democratic ideals. The rise of religious revivals, movements for equal rights and protecting liberties of different social groups, want to advance society technologically, and desire to bring order and control helped reform the society to live up to the nation’s founding ideals. Teaching them (I don’t get who â€Å"them† is) the habits of thrift, orderliness, temperance and industry was a way to not only better their lives but a way to instill certain democratic values and advance the perfection of society as a whole. The rise of popular religion and a series of religious revivals reinforced American democracy and liberty. The Second Great Awakening was a huge religious reform movement that sought to re-captivate religious interest in America. One of its new breakthroughs is its representation of democratic ideas, or: â€Å"a reworking of traditional religious institutions to better match the average American’s sensibilities and frontier lifestyles (Second Great Awakening). † In this attempt to capture interest, this new theology differed from the previous Calvinist viewpoint that people’s predestined path to heaven or hell could only be altered by God’s choosing, in that the new theology emphasized individual free will, and equality in God’s eyes- a characteristic of democracy. These new theologies emphasized: â€Å"human choice. Reform of the individual human heart and also broader social institutions was indeed possible (Second Great Awakening). † Church ministers were elected and churches believed in a â€Å"priesthood of all believers. † Such religious reforms sought to expand democratic ideals into the churches. The theology of the Second Great Awakening can be divided into many different subdivisions which all spread out and became part of many reform movements to come. Before examining such future movements, it must be noted that The Progress of the Age was also a reform movement that spread democratic ideals of around the same time frame as the Second Great Awakening. The Progress of the Age empowers all the new American technologies and social reforms in its time (around 1825-1846). New technological reforms included adapting the time conserving sewing machine, and harnessing the potential of the locomotive. Religion, politics, the economy, and virtually everything else in America was being influenced by echnological reforms, turning life in American as something Senator Webster describes: â€Å"The world has seen nothing like [it] before (A Discourse, Delivered at Plymouth 61). † The significance of all these technological advances lies in the inevitable social advances they initiated. The Progress of the Age focused on improving everyday life with the adaption of machine labor, allowing for: a large range of agricultural goods for the co mmon man, increasingly cheaper goods, less expensive books/newspapers, and faster travel. As these technological revolutions led to revolutions in habits, opinions, and moral values, people began to realize: â€Å"If machinery could be brought to such a state of perfection, why not society (Maier 369)? † With all the social ideas related to technological progress, none were associated with the Progression of the Age, as the expansions of democratic ideals were. With the new leaps in technological advances, people built the impression that: â€Å"No reform is now deemed impossible, no enterprise for human betterment impracticable (Maier 369). Of all the social ideas, the democratic ideas of striving for social equality, and benefitting the common good fit the technological age of progress best. Along with technological advancements, American literature was advancing too. New values such as favoring nature over â€Å"America’s turn towards industrial capitalism and worst of all, the crass, money-grubbing materialism that seemed to grip more and more of their countrymen (Maier 371),† as described in novels of James Fenimore Cooper, and Washington Irving were exposed to their readers. The Transcendentalist movement, founded by Ralph Waldo Emerson was populated by his essay Nature, as well as other works such as Henry David Thoreau’s Nature. The increasing quality and affordability of such books as well as newspapers, with new perspectives and philosophies printed by new machines, allowed the common people access to new knowledge. Society was now exposed to knowledge such as: philosophy, current events, and political information which brought up the level of education of the common man. Not only were books made cheaper and more available, an abundance of higher quality goods and services such as better foods, clothes, and a better transportation system now became available to the society. As Horace Greenley of the New York Tribune accounts: â€Å"We have universalized all the beautiful and glorious results of industry and skill†¦ We have made them a common possession of the people†¦. We have democratized the means and appliances of a higher life (Art and Industry 58). Greenley is saying that the Progress of the Age has brought high quality goods previously only for aristocrats down to the common people, raising the living standard of the common people: a true democratic value. Out of all these technological breakthroughs, the railroad became the symbol of the Progress of the Age and the expansion of democratic ideals. Even artists of the Hudson River School such as Thomas Cole recognized the locomotive in their paintings. In River in the Catskills, Thomas Cole blends the locomotive with nature, suggesting a natural harmony between them as Americans civilized the new lands. The locomotive became a symbol of the drive of civilization, spreading it and America’s democracy to new, unseen horizons. These unseen horizons were discovered through the reforms in the Antebellum Era, whose roots were mainly evangelical – religion tied into the belief that equality and salvation should be offered to everyone. This brought back tensions between the North and South when slavery became an issue with those ideals, which made the acted reforms not just a movement towards equality, but towards democracy as well. One of the most important reform movements in American history was the creation of the American Anti-Slavery Society in 1833. The Declaration of Sentiments was established and those who wished to join the society had to sign the document which pledged to â€Å"secure to the colored population†¦all the rights and privileges that belong to them as men and as Americans. † This reform was different than most, because the people involved decided to use the old tactic of â€Å"moral suasion† instead of violence. These society members campaigned across the U. S. especially aiming to influence the South. They published abolitionist newspapers and other literature to raise awareness, attempted to make antislavery societies in every state and every town, and eventually brought so many petitions to Congress that although the â€Å"Gag Resolution† tabled them, the awareness it raised about slavery occurred everywhere. Not only was this the effect of the society, but it also showed Americans that all people could make a difference if joined together, not just the government, which expanded ideas of democracy. William Lloyd Garrison, among other strong abolitionists, acted as a leader in the fight for all-around equality in the United States. He dedicated his life to slavery abolition, publishing the newspaper, The Liberator and writing in it, â€Å"On this subject, I do not wish to think, to speak, or write, with moderation†¦I am in earnest – I will not equivocate – I will not excuse – I will not retreat a single inch – and I will be heard. † Not only did his words anger people enough to cause the bloody slave revolt in Virginia led by Nat Turner, but it also made abolitionists of others as well. His words inspired Frederick Douglass to publish his newspaper, North Star, at Rochester. They inspired Theodore Dwight Weld to declare an end to slavery and leave the Lane Seminary and their white society with 75 others by his side, naming themselves the â€Å"Lane Rebels. † He spent the rest of his life being a devoted member of the Ohio Antislavery Society and giving speeches throughout Ohio and Pennsylvania, encouraging the establishment of other antislavery societies. Abolitionists for women’s rights like Henry B. Stanton who was also a â€Å"Lane Rebel†, and his wife, Elizabeth Cady Stanton were also strong leaders, as well as the Grimke sisters in taking on the roles normally given to men. These powerful reformers were able to influence the population to join them in reforms, creating the sense that they could all make a difference together, and reform the republic government to a democratic one instead. With the idea of equality comes the idea of democracy, so when reform movements for slavery abolition and women’s rights began, so did the widespread belief of a new democratic government.